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All hearing aids

Best for…

Best OTC For seniors Invisible For severe loss Bluetooth & rechargeable For tinnitus Budget

Buying

OTC vs prescription PSAP vs OTC Questions before buying When to get a test

Compare

All brands Compare tool Best hearing aids 2026
All reviews All brand reviews Best of 2026 Model reviews
All guides Choosing & buying Styles & tech Understanding loss For family & friends Glossary
All tools Find your match Free hearing screener Cost calculator Compare hearing aids Compare online screeners Decibel chart
How we rate

Cookie Policy

This page explains what cookies are, the categories HearingSherpa uses, and how to change your choices at any time. It works alongside our Privacy Policy, which covers how we handle the data those cookies help collect.

Last reviewed: 9 October 2026 · Applies to the HearingSherpa website.

About this policy

This explains the cookie categories below and how to manage them. You control marketing through the “Cookie settings” button in the footer. Strictly-necessary storage and Google Analytics are always on: the first lets the site remember essential choices, the second measures how the site is used. Questions? Contact us.

01 · The basics

What cookies are

A cookie is a small text file a website stores on your device. Similar technologies — local storage, pixels and tags — do comparable things, and we treat them the same way here. Cookies let a site remember things between page loads (like which country or region you chose) and help us measure how the site is used.

We group what we set into three categories. Strictly-necessary storage supports essential preferences, security and the sign-up forms, as the table below lists. Analytics (Google Analytics) runs for every visitor. Marketing is optional and remains off until you allow it.

02 · The categories

The three categories we use

Category Consent What it's for Example providers Rough retention
Strictly necessary Always on, no consent required Remembers choices you make yourself: your cookie decision and that you closed or completed the HearingSherpa sign-up form so it is not shown again. It also holds the details that let a sign-up be linked to the visit it came from (the page you landed on, the referring site, campaign tags, ad click IDs and a random visitor ID). The visit details and visitor ID are set when you arrive and are not switched off by any choice in the cookie banner. They are sent with a sign-up when you submit one, and the visitor ID can also be added to partner links you follow from the site. Our hosting provider may also set security and load-balancing cookies. cc_cookie (your cookie choice) · alx_lw_shows_hearingsherpa-popup (session storage), alx_lw_closed_hearingsherpa-popup and alx_lw_submitted (browser storage): sign-up popup display limits · alx_lw_attribution (browser storage) and __alx_lw_ft (cookie): how you first arrived · __alxs_vid (cookie): random visitor ID · Cloudflare security cookies cc_cookie: 6 months · alx_lw_shows_hearingsherpa-popup: ends with the browser session · alx_lw_closed_hearingsherpa-popup and alx_lw_submitted: until you clear site data; the popup stays hidden for 7 days after you close it and 90 days after you sign up · visit details: 90 days · visitor ID: up to 1 year (up to 400 days if it is first set when you follow a partner link)
Analytics & measurement Always on, for every visitor; it cannot be switched off in Cookie settings Google Analytics, a service from Google LLC, measures how HearingSherpa is used: the pages you view, your device and browser details and your approximate location, derived from your IP address. It loads on every visit without waiting for a cookie choice; we rely on our legitimate interest in measuring the site. Its advertising features are off. Google Analytics: _ga and _ga_<id> (cookies) _ga and _ga_<id>: up to 2 years
Marketing Optional, off until you allow it Allows optional affiliate-network or advertising tracking tags on HearingSherpa if they are configured. None is set by default. Ordinary outbound links still work when you reject optional cookies; after you follow one, an affiliate network or the destination may set its own cookies under its own policy. Affiliate-network or advertising tracking pixels, only when configured and consented According to the configured partner and your browser controls

This reflects our current cookie use and is kept up to date.

03 · Your choice

How to change your consent

You're in control of the marketing category. You can change your mind at any time:

  • Use the “Cookie settings” button. It lives in the site footer on every page. Open it to grant or withdraw marketing consent. Strictly-necessary storage stays available because the site relies on it for essential preferences, security and the sign-up forms, and Google Analytics stays on because we measure every visit; you can remove either by clearing site data in your browser.
  • Use your browser. Every major browser lets you block or delete cookies in its settings, including the Google Analytics cookies. Note that blocking strictly-necessary cookies may break parts of the site.

Cookie choices are stored per site or domain; changing a choice here does not automatically update a different Sherpa domain.

Withdrawing consent is as easy as giving it and applies to future optional processing on this site. For the full picture of what data we process and your rights over it, see our Privacy Policy.

Questions about cookies or your choices? See the related pages below.

Privacy PolicyTerms Ask the Sherpa
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Not medical advice

Editorial information only — not medical advice, diagnosis or treatment. See an audiologist or doctor for a hearing test and a proper fitting, and seek prompt medical care for sudden, one-sided, or painful hearing loss. Hearing aids help many people hear better; they do not cure hearing loss.

HearingSherpa is an independent guide to hearing aids and hearing loss. Commercial cards use supplied catalogue fields, which are not independent verification and may change. Check price and terms with the seller and regulatory status in the relevant official register. This is information, not medical advice. Talk to a qualified audiologist or doctor about your hearing.

We borrowed the name Sherpa from the people of the Nepali Himalaya, with respect — and we support The Juniper Fund. Why we're called Sherpa

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